Dharma Bums in Phuket
August 24th, 2009 | 
Author: When it comes to Thailand’s five-star hotels, Phuket can offer a splendid mix of convenience and decadence, and make any trip to this island paradise an exceptional memory. Our hotels meet the highest standards of the industry, offering all the amenities one would expect from a hotel with the five-star designation. Add to this all the pluses of the location, and there is a sumptuousness here that is out of this world. Not only do we offer excellent world-class cuisine, prepared with some of the best secrets of Thai cooking and the pleasures of fresh seafood, there are also splendid exercise facilities, in-room entertainments, and a hospitality that is truly unique and local. Phuket offers the benefits of exotic surroundings combined with the convenience of a globally-conscious urban area.
One might suspect that shopping here is superb, with international sophisticaton and local flair, and one would be absolutely correct. One of Phuket’s more pleasant secrets is the Dharma Bum clothing store. The enterprise was begun by two friends, Ann-Sofie Stehdahl and Susanne Nilsson, with the intention of marketing a kind of beachwear that is not only fashion-conscious, but also environmentally friendly. Their lines of beachwear are designed according to international standards of hipness and sophistication, and also with the extreme practicality of beach living. This becomes a splendid clothing line that has hippie undertones for casual wear, but is also suitable for a night on the town.
The name Dharma Bum might seem like a contradiction in terms. It suggests both a devotion to conscious living, and a practice of compassion for all living things, but also suggests a laziness and ability to relax and let the normal concerns go pleasantly by. This is exactly what the business partners are looking for, and, drawing on a novel by beat writer Jack Kerouac, Dharma Bums, they are designing clothing that is a lifestyle, a fashion choice, and a philosophy. As part of their practice, clients who get tired of their old clothes can bring them in, and the owners will reuse the fabrics to create new constructions of beach fashion that speaks to the culture of Phuket.
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